Advertise With Us
Reach riders at the moment they're deciding to buy.
Every Cold Start Report is ordered by someone who has a specific used Harley-Davidson in mind and is about to spend real money on it. That's when they need insurance, financing, shipping, an inspection or a service shop. Your business appears inside the report they paid for, the one they'll read closely, print and bring to the sale.
Who reads Cold Start Report
- Riders actively shopping for a used Harley-Davidson, from dealers and private sellers.
- Touring, Softail, Dyna and FXR buyers, 1985 to current models.
- People who paid $29.99 to research one bike, so they're serious about buying.
Where your ad appears
Sponsor card in every report
A card with your headline, a short description and a button to your site, shown at the end of each report on screen and in the downloadable PDF.
The report email
The same card appears in the email copy of every report, which buyers keep and come back to.
One sponsor per category
We show one advertiser per category, so you aren't sharing the spot with a direct competitor.
Categories we're looking for
- Motorcycle insurance
- Motorcycle financing and credit unions
- Extended service contracts
- Motorcycle shipping and transport
- Independent Harley-Davidson service shops and pre-purchase inspections
- Riding gear and parts retailers
How it works
Sponsorships run month to month. Every ad is clearly labeled "Sponsored." Each month we send you the number of reports your card appeared in and the number of clicks it received.
We only accept advertisers that are a good fit for Harley buyers. We don't sell ads that make claims about the bike in the report, and sponsors have no say in what a report says.
Get rates and availability
Email us with your business name, the category you're interested in, and the area you serve. We'll send current rates and open spots.